Guillermo Giménez y Brotons is an expert in Brand Strategy, with more than 30 years of experience in companies such as The Coca-Cola Company (TCCC) and, in its beginnings, Unilever. His extensive career at TCCC has led him to develop in multiple markets - South Latin, Mexico, USA - and portfolio brands such as Coca-Cola, Sprite, CC Zero, CC Light, Powerade, Minute Maid, Jack & Coke, Topo-Chico and Smart Water among others. In recent years, he has developed the most iconic Coca-Cola campaigns at a regional and global level. These communication strategies have led the company to be Advertiser of the Year (2013) and Brand of the Year (2024) at the Cannes Advertising Festival, among other recognitions. His great creative talent specializes in the creation and coordination of communication between agencies and creative partners, including media agencies, social media, PR and digital creativity. Finally, in the last three years he has been responsible for the development of the Global Integrated Marketing Process applied to all global communication projects in all categories.

Alberto Giménez y Brotons is a multi-award-winning advertising veteran with +25 years in the industry. He has been leading Publicis Groupe Agencies for the last decade. His works were recognized at major festivals such as Cannes Lions, Effie Awards, Wave and others. He has often participated as a jury at festivals and has collaborated in editorials on music and cultural trends for many years. Unleashing brand experiences with global talent including David Lachapelle, Massive Attack, Grace Jones, Paris Hilton, Malcolm Mclaren, New Order or Depeche Mode. His collaborations with brands include Coca-Cola, Mondelez, Levi’s, Stella Artois, Nivea, Visa, Mercedes Benz, LVMH Moet Henessy.